Premium Guard and P&G Launch Febreze Cabin Air Filters, Redefining In-Car Air Quality

Drivers can now breathe easier, thanks to a groundbreaking new alliance in automotive filtration. Premium Guard Inc. (PGI), a leader in high-quality automotive filters, has announced an exclusive licensing agreement with Procter & Gamble to develop, distribute, and sell Febreze Cabin Air Filters.

This innovative partnership marries the powerful, trusted brand equity of Febreze with PGI’s proven Pureflow Air Filtration Technology. The result is a cabin air filter designed to do more than just trap dust and pollen—it actively works to redefine Vehicle Interior Air Quality (ViAQ).

For millions, the Febreze name is synonymous with eliminating odors and leaving a clean, fresh scent. Integrating this expertise into a critical vehicle component represents a significant leap forward. The Febreze Cabin Air Filter powered by Pureflow will target airborne particles, allergens, and unpleasant odors, aiming to transform the cabin into a sanctuary of cleanliness and comfort.

"Consumers trust Febreze to freshen their homes, and now that same confidence can extend to their vehicles," said a PGI spokesperson. "By combining their scent and odor-elimination science with our superior filtration engineering, we are setting a new standard for what drivers and passengers should expect from the air they breathe on the road."

This move responds directly to growing consumer awareness about interior air quality, especially during long commutes and family travels. The product will offer a dual promise: the proven particle capture and airflow performance of Pureflow technology, plus the beloved freshness of Febreze.

The new Febreze Cabin Air Filters will be available for a wide range of vehicle models, offering an easy upgrade for anyone seeking a cleaner, fresher, and healthier driving environment. Look for them at automotive retailers and service centers nationwide.

About Premium Guard Inc.
Premium Guard Inc. is a leading manufacturer and supplier of automotive filtration and hydraulic products, committed to innovation, quality, and customer satisfaction.